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It's a day after one of the biggest moments in sports history and the global golf community is still buzzing with excitement. Tiger Woods has won his fifth green jacket and this 15th major. But lost in all the hysteria and endless story lines is a narrative that doesn't get much talk. In fact, it's almost completely swept under the rug.  The Augusta National of today is drastically different than the Augusta National of just a few decades ago. You don't have to go very far back in time to see examples of this. The most recent example is the club's...

The Portland Golf Show has come and gone. And before I get too deep into a smear campaign on symposiums, trade shows and mass gatherings of like minded people I was wondering what the point of it all was. Not “all” of it but maybe a more narrow all of it. An industry gets together to show off the latest and greatest that has probably been gushed over online forever. You can make business contacts or maybe a friend if you’re lucky. Maybe you aren’t in technology. So what are you selling? Clothing, niche items, lifestyle? In the 90s the...

Listen... it's not that hard... just hit the ball. No, seriously. Just hit it. It seems silly to me that we're even talking about this. Could you image another pro sport, say basketball, where the shot clock existed as a "rule" but there was no actual buzzer, whistle, or violation. We would all know when a team or player was clearly violating the shot clock "rule" but we'd allow it to happen in the name of artistry and shot significance. It would be fucking chaos. Social media would be a complete dumpster fire. Yet here we are in the WORLD of golf in...

If you work in tech this post's title probably looks like a test post to you. However, for avid golf fans, this post's title means something much, much different. It marks a moment in time when arguably the world's greatest golfer stepped into the lime light and turned pro. We are of course talking about Tiger Woods here. And while the talking heads on TV, social media, weekend nassaus, and around the water cooler will debate "Golf's Greatest Golfer" until all of us reading this are long gone from the planet, that's not what we're here to talk about today. Today marks...